There is no denying that Buick is known as a luxury brand. However, there is a misconception out there that Buick’s vehicles are only meant for older generations of drivers.

To push back on this reputation, Buick is completely revamping itself. A combination of new Buick branding and new Buick vehicles are showcasing that there are many reasons the young driver and Buick go hand in hand.

This Ain’t Your Grandmother’s Buick

New Buick Branding

In order to give itself a new face, Buick hired two famous ones: Max Greenfield of New Girl fame and Ellie Kemper of The Office and The Unbreakable Kimmy Schmidt renown.  Unveiling several commercials with these two young actors shows a light and fun side to Buick that hasn’t been previously associated with the brand.



Buick has refreshed their social media pages as well. Their Twitter is full of short quips mentioning pumpkin spice lattes and other millennial favorites. On Instagram, their profile is full of artsy pictures and edgy filters, while their Facebook page showcases fun adventures young families can have in their cars.


New Buick Vehicle Redesigns

Be assured, there is more to the new Buick than a couple of cosmetic changes. The luxury car company has shown it’s serious about reaching out to a younger generation by completely redesigning two of their vehicles: the Regal and Encore.



The Regal’s appropriate tagline, “Make an impression without saying a word,” is more than appropriate for this luxury sedan. With its clean lines and premium features, the Buick Regal screams modern and young.

The redesign of the Encore demonstrates that Buicks are no longer just meant for a Sunday drive. This SUV is designed to suit your next adventure. Ample cargo space and luxurious interior features take any road trip to the next level.

Test Drive the New Buick Today

If you’d like to get a taste of the new Buick, then come by Moore Buick GMC today. Test drive the Regal, Encore, or one of the other outstanding models in our new Buick inventory.
We’re happy to welcome customers from Jacksonville, Morehead City, and New Bern to our dealership, and we hope to see you soon.